About

Our story begins with a man called Pretzel Jeff (aka The Big Yank).   In the 40’s and 50’s he was the mastermind underground stag film industry.  More than 500 films were made under his careful tutelage.

butterfly

In the 60’s and 70’s he pointed his keen eye towards the fashion industry.  With that, a clothing revolution was born.  Here we see Big Yank himself donning one of his Saturday night outfits and looking for hot action.Little did Big Yank know of the influence he had over America’s youth.  Many boys fantasized about being The Big Yank.  Many wanted to be Big Yank.  Soon Pretzel Jeff expanded the line to accommodate children and youth.  In that demographic were two young best friends, Richard and John.

They grew up in the lower east side of Wausau, WI.  One loved puppies and hockey.  The other had a bizarre fascination with big hairy men.  The two went together like peanut butter and jelly.  Or like chicken and dumplings. Or like loose women and wine coolers.

beatings In January of 1975, they were spotted by an agent representing The Big Yank corporation and given an opportunity to model some of the youth clothes made by the company called “Young Yanks”.  Here you see John and Richard showing off some of the latest fashions trends for 1975. But the good times would not last…

Late in 1976, Richard was playing with a puppy and peanut butter all over his puck.  The firestorm of press eventually caused his dismissal.  John, being his best friend, decided to leave the fashion world to show his solidarity.

In 1981 the boys were approached by Big Yank with a proposition.  After much coaxing and large amounts of his “Jesus Juice”, they agreed to make a little website.

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And there you have it.  We started this site you see in 1981 and haven’t looked back.  Big Yank is still with us and lends a guiding hand when he can.

To be continued….

Note:  All images from plaidstallions.com.  Check them out.  🙂

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